AI Brand Chart: Small-business accounting software, latest edition 2026-w43
5 AI models, 60 buying scenarios, edition 2026-w43, data as of October 25, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewQuickBooksNew on the chart in this edition.84% (77%–90%)1 week
- 2NewXeroNew on the chart in this edition.54% (42%–65%)1 week
- 3NewZoho BooksNew on the chart in this edition.39% (28%–51%)1 week
- 4NewFreshBooksNew on the chart in this edition.31% (21%–43%)1 week
- 5NewSageNew on the chart in this edition.12% (5%–23%)1 week
- 6NewFreeAgentNew on the chart in this edition.9% (4%–14%)1 week
- 7NewWaveNew on the chart in this edition.8% (3%–15%)1 week
- 8NewZarMoneyNew on the chart in this edition.6% (2%–13%)1 week
- 9NewPatriot SoftwareNew on the chart in this edition.4% (1%–11%)1 week
- 10NewKashooNew on the chart in this edition.3% (0%–9%)1 week