Pickbench
Sample report

AI Brand Chart: Razors, latest edition 2026-w42

5 AI models, 60 buying scenarios, edition 2026-w42, data as of October 17, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewHenson ShavingTier 1, rank 1 to 3New on the chart in this edition.60% (51%–69%)1 week
  2. 2NewLeaf ShaveTier 1, rank 1 to 5New on the chart in this edition.42% (33%–52%)1 week
  3. 3NewRockwell RazorsTier 1, rank 2 to 6, below its tier leaderNew on the chart in this edition.40% (30%–< 50%)1 week
  4. 4NewGilletteTier 1, rank 1 to 6New on the chart in this edition.38% (29%–47%)1 week
  5. 5NewSupplyTier 2, rank 2 to 8New on the chart in this edition.29% (19%–39%)1 week
  6. 6NewHarry'sTier 2, rank 3 to 9New on the chart in this edition.21% (14%–30%)1 week
  7. 7NewSchickTier 2, rank 5 to 9New on the chart in this edition.16% (10%–25%)1 week
  8. 8NewBillieTier 2, rank 5 to 9New on the chart in this edition.15% (9%–22%)1 week
  9. 9NewAthena ClubTier 3, rank 6 to 11New on the chart in this edition.8% (5%–15%)1 week
  10. 10NewDollar Shave ClubTier 3, rank 9 to 11New on the chart in this edition.3% (0%–9%)1 week
  11. 11NewBICTier 3, rank 9 to 11New on the chart in this edition.3% (0%–10%)1 week