Pickbench
Sample report

AI Brand Chart: Sofas, latest edition 2026-w42

4 AI models, 54 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewRoom & BoardTier 1, rank 1 to 3New on the chart in this edition.52% (40%–62%)1 week
  2. 2NewLovesacTier 1, rank 1 to 6New on the chart in this edition.46% (35%–58%)1 week
  3. 3NewEthan AllenTier 1, rank 2 to 10, below its tier leaderNew on the chart in this edition.29% (20%–40%)1 week
  4. 4NewLa-Z-BoyTier 1, rank 2 to 10, below its tier leaderNew on the chart in this edition.28% (20%–38%)1 week
  5. 5NewCrate & BarrelTier 1, rank 2 to 11, below its tier leaderNew on the chart in this edition.26% (18%–35%)1 week
  6. 6NewIKEATier 1, rank 1 to 11New on the chart in this edition.25% (16%–37%)1 week
  7. 7NewArticleTier 2, rank 3 to 11New on the chart in this edition.20% (11%–30%)1 week
  8. 8NewCastleryTier 2, rank 3 to 11New on the chart in this edition.20% (11%–30%)1 week
  9. 9NewLiving SpacesTier 2, rank 3 to 11New on the chart in this edition.12% (6%–21%)1 week
  10. 10NewWest ElmTier 2, rank 3 to 11New on the chart in this edition.10% (4%–18%)1 week
  11. 11NewAshley FurnitureTier 2, rank 5 to 11New on the chart in this edition.8% (3%–17%)1 week