Pickbench
Sample report

AI Brand Chart: Hotel chains, latest edition 2026-w42

4 AI models, 41 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewMarriottTier 1, rank 1 to 7New on the chart in this edition.36% (24%–< 50%)1 week
  2. 2NewHiltonTier 1, rank 1 to 8New on the chart in this edition.28% (17%–41%)1 week
  3. 3NewHyattTier 1, rank 1 to 8New on the chart in this edition.26% (15%–39%)1 week
  4. 4NewWyndham Hotels & ResortsTier 1, rank 1 to 8New on the chart in this edition.26% (16%–37%)1 week
  5. 5NewIHG Hotels & ResortsTier 1, rank 1 to 8New on the chart in this edition.25% (14%–37%)1 week
  6. 6NewBest WesternTier 1, rank 1 to 8New on the chart in this edition.24% (14%–36%)1 week
  7. 7NewChoice HotelsTier 1, rank 1 to 8New on the chart in this edition.23% (13%–35%)1 week
  8. 8NewOmni Hotels & ResortsTier 2, rank 2 to 8New on the chart in this edition.15% (7%–26%)1 week

Measured but left off the chart

  • Sonesta: Too many planned scenarios would be left out
  • Drury Hotels: Too many planned scenarios would be left out
  • Extended Stay America: Too many planned scenarios would be left out
  • Red Roof: Too many planned scenarios would be left out