AI Brand Chart: Smart TVs, latest edition 2026-w42
4 AI models, 42 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewSamsungNew on the chart in this edition.49% (34%–63%)1 week
- 2NewLGNew on the chart in this edition.40% (27%–53%)1 week
- 3NewSonyNew on the chart in this edition.39% (26%–54%)1 week
- 4NewHisenseNew on the chart in this edition.38% (26%–51%)1 week
- 5NewTCLNew on the chart in this edition.34% (22%–47%)1 week
- 6NewVIZIONew on the chart in this edition.18% (8%–30%)1 week
- 7NewRokuNew on the chart in this edition.16% (7%–28%)1 week
- 8NewAmazonNew on the chart in this edition.8% (3%–16%)1 week
- 9NewSYLVOXNew on the chart in this edition.6% (2%–14%)1 week
- 10NewWestinghouseNew on the chart in this edition.3% (0%–12%)1 week