Pickbench
Sample report

AI Brand Chart: Watches, latest edition 2026-w42

5 AI models, 60 buying scenarios, edition 2026-w42, data as of October 17, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewRolexTier 1, rank 1 to 4New on the chart in this edition.53% (44%–61%)1 week
  2. 2NewTissotTier 1, rank 1 to 4New on the chart in this edition.49% (39%–58%)1 week
  3. 3NewSeikoTier 1, rank 1 to 5New on the chart in this edition.45% (36%–55%)1 week
  4. 4NewOrisTier 1, rank 1 to 6New on the chart in this edition.39% (30%–48%)1 week
  5. 5NewCitizenTier 2, rank 3 to 9New on the chart in this edition.26% (18%–35%)1 week
  6. 6NewTAG HeuerTier 2, rank 4 to 10New on the chart in this edition.20% (12%–29%)1 week
  7. 7NewMovadoTier 2, rank 5 to 10New on the chart in this edition.13% (7%–21%)1 week
  8. 8NewTimexTier 2, rank 5 to 11New on the chart in this edition.10% (5%–19%)1 week
  9. 9NewCasioTier 2, rank 5 to 11New on the chart in this edition.10% (5%–19%)1 week
  10. 10NewShinolaTier 3, rank 6 to 11New on the chart in this edition.7% (3%–15%)1 week
  11. 11NewFossilTier 3, rank 8 to 11New on the chart in this edition.2% (0%–8%)1 week