Pickbench
Sample report

AI Brand Chart: Face moisturizers, latest edition 2026-w42

5 AI models, 53 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewCeraVeTier 1, rank 1 to 5New on the chart in this edition.53% (40%–65%)1 week
  2. 2NewCliniqueTier 1, rank 1 to 7New on the chart in this edition.44% (33%–55%)1 week
  3. 3NewTatchaTier 1, rank 1 to 8New on the chart in this edition.34% (22%–46%)1 week
  4. 4NewCetaphilTier 1, rank 1 to 10New on the chart in this edition.33% (21%–45%)1 week
  5. 5NewNeutrogenaTier 1, rank 1 to 11New on the chart in this edition.25% (15%–38%)1 week
  6. 6NewDrunk ElephantTier 2, rank 2 to 11New on the chart in this edition.22% (14%–32%)1 week
  7. 7NewOlayTier 2, rank 2 to 11New on the chart in this edition.21% (13%–31%)1 week
  8. 8Newe.l.f. SKINTier 2, rank 3 to 11New on the chart in this edition.13% (6%–24%)1 week
  9. 9NewGlow RecipeTier 2, rank 4 to 11New on the chart in this edition.11% (5%–21%)1 week
  10. 10NewFreshTier 2, rank 4 to 11New on the chart in this edition.11% (5%–17%)1 week
  11. 11NewBubble SkincareTier 2, rank 5 to 11New on the chart in this edition.8% (3%–14%)1 week