Pickbench
Sample report

AI Brand Chart: Payroll software, latest edition 2026-w43

5 AI models, 60 buying scenarios, edition 2026-w43, data as of October 25, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewADPTier 1, rank 1 to 4New on the chart in this edition.62% (> 50%–72%)1 week
  2. 2NewRipplingTier 1, rank 1 to 4New on the chart in this edition.54% (43%–65%)1 week
  3. 3NewGustoTier 1, rank 1 to 5New on the chart in this edition.53% (41%–64%)1 week
  4. 4NewPaychexTier 1, rank 1 to 6New on the chart in this edition.34% (24%–45%)1 week
  5. 5NewQuickBooks PayrollTier 2, rank 4 to 9New on the chart in this edition.23% (13%–34%)1 week
  6. 6NewPaycorTier 2, rank 3 to 9New on the chart in this edition.22% (12%–33%)1 week
  7. 7NewOnPayTier 2, rank 5 to 11New on the chart in this edition.10% (5%–19%)1 week
  8. 8NewJustworksTier 2, rank 5 to 11New on the chart in this edition.8% (2%–16%)1 week
  9. 9NewHomebaseTier 2, rank 5 to 11New on the chart in this edition.5% (1%–13%)1 week
  10. 10NewSquare PayrollTier 3, rank 7 to 11New on the chart in this edition.3% (0%–9%)1 week
  11. 11NewPatriot SoftwareTier 3, rank 7 to 11New on the chart in this edition.2% (0%–5%)1 week