AI Brand Chart: Small-business accounting software, edition 2026-w42
5 AI models, 50 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewQuickBooksNew on the chart in this edition.82% (73%–89%)1 week
- 2NewXeroNew on the chart in this edition.55% (43%–66%)1 week
- 3NewFreshBooksNew on the chart in this edition.39% (27%–51%)1 week
- 4NewZoho BooksNew on the chart in this edition.36% (25%–48%)1 week
- 5NewSageNew on the chart in this edition.12% (6%–21%)1 week
- 6NewFreeAgentNew on the chart in this edition.9% (4%–16%)1 week
- 7NewWaveNew on the chart in this edition.7% (3%–12%)1 week
- 8NewPatriot SoftwareNew on the chart in this edition.6% (2%–14%)1 week
- 9NewZarMoneyNew on the chart in this edition.3% (1%–10%)1 week
- 10NewKashooNew on the chart in this edition.2% (0%–9%)1 week