AI Brand Chart: Wireless earbuds, edition 2026-w42
5 AI models, 38 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewSonyNew on the chart in this edition.43% (31%–55%)1 week
- 2NewBoseNew on the chart in this edition.41% (27%–56%)1 week
- 3NewAppleNew on the chart in this edition.34% (21%–47%)1 week
- 4NewSennheiserNew on the chart in this edition.28% (17%–41%)1 week
- 5NewShokzNew on the chart in this edition.27% (14%–40%)1 week
- 6NewSamsungNew on the chart in this edition.24% (13%–37%)1 week
- 7NewJLabNew on the chart in this edition.22% (11%–36%)1 week
- 8NewGoogleNew on the chart in this edition.19% (10%–30%)1 week
- 9NewJBLNew on the chart in this edition.19% (8%–31%)1 week
- 10NewBeatsNew on the chart in this edition.17% (10%–27%)1 week
- 11NewSkullcandyNew on the chart in this edition.14% (4%–26%)1 week
- 12NewNothingNew on the chart in this edition.13% (7%–22%)1 week